5 important advertising publications that marketers focus

What does print media mean? What are the types of print media that marketers in the social media era still need to pay attention to? Offline Marketing is still no less important than online.

This article will focus on the classification of various printed media, types of printed media, application with co-materials used to produce pieces that are still important for marketing (Commercial Printed Ads, Display, Packaging), advertising, public relations, creating attraction and being a selling point for products and services for brands or stores. It will be presented according to the journey of the customer group that will be able to see our printed advertising media from outside to our point of sale. This will allow marketers to sequence their thoughts, see the importance of each printed media for marketing , and apply it to promote and complete the sale of your products and services. It is worthwhile and inexpensive in a more systematic way.

Guerrilla signs, electric poles or roadside billboards for advertising to attract attention in communities that are the target group of the store. For promoting new promotions. The main components are a wooden frame and vinyl. Inexpensive. Used for a short period of a few months, such as election campaign signs, village project signs, condo project signs, publicizing various festivals.

2. Printed media, storefront advertising signs (Signage & Banner)

• Storefront logo signs at affordable prices. We can use vinyl signs, plastic wood signs, or printed acrylic signs according to the design. They can be used as storefront logo signs. They can be made as square signs with printed logos and die-cut logos. Add a raised dimension by raising the edges.
• Storefront stickers are printed stickers or die-cut text stickers for decorating storefront glass. They are popularly used to announce store opening and closing times, product and service announcements, promotions, or die-cut into various patterns for decorating storefront glass and walls.

• Roll up signs, storefront signs, X Stand signs, ready-made roll up stand signs that can be rolled up and folded to store printed advertising images into the aluminum base for easy portability. X Stand signs are X-shaped stands that are easy to fold and assemble, and are light weight. They are popularly used in exhibition booths and storefronts.

• Japanese flag J flag, shop front sign , vinyl banner, steel frame stand and cement base, 2-sided printing, popularly used as shop front signs, coffee shop signs, various restaurant signs, requires little installation space, easy to move, durable in Thailand's weather conditions.

• Digital Signage is the most modern technology for advertising through LED screens with wireless control boxes. Small, stable, energy-saving advertising players are controlled via the cloud system, no complicated setup required, economical, impactful, can be both images and videos, suitable for a variety of uses such as advertising new products, promotions, discounts, giveaways, product or company introduction videos, food menus, or broadcasting press releases, etc. It can connect and pull content from online video channels such as Youtube to play.

Storefront posters increase your prominence with large promotional posters. Posters can be made in various sizes from A4 to A0. They are easy to peel off and install, can be changed often, do not take up space during installation, and are inexpensive. They can be stuck onto a variety of surfaces, whether they are glass posters, wall posters, cement floor posters, or things we often see, such as movie theater posters, promotional posters for various movies.

3. Printed media, point of sale advertising signs (POSM POP Display)

• Price tags are used to show the price of products, promotions or discounts of products. They are popularly made as insert signs, shelf signs or pop-up signs, product tags.
• Shelf talker is a product sign that introduces the product and presents the product's highlights or product promotions. It is usually attached to the shelf and helps communicate product information well, such as Wobbler pop-up signs and various promotional signs.

• Leaflets and brochures are printed media for promotion, advertising and public relations that are very economical and highly effective. They are effective in stimulating sales and sales at points of sale. Popular sizes are A4, A5, and small (A4 divided into 3 sections) using 105-160 gram art paper.
  
  • Tent card, tent card, table stand, table sign, triangle table sign, table menu sign, triangle table future board sign, table menu sign, table promotion sign can be made in every size, whether it be an A5 table sign or an A4 table sign. Mostly, art paper and future board are used in production. Used to inform product prices and various promotions. Tent card can be made on both one-sided and two-sided.
    
  • Floor stickers can be used as another option for making the most of the space for advertising stickers. We often see floor advertising stickers in stores, department stores, and various shops, such as queue organizing floor stickers. Especially in the COVID situation, floor stickers are something that can help with spacing and arranging lines very well. There are both scratch-resistant floor stickers that are resistant to abrasion and anti-slip anti-skid types. Floor stickers are easy to install and attach to the floor.
    
  • Hanging Banner Hanging Mobile Good quality, bright colors, sharp, light weight, durable, suitable for use as an advertising sign, public relations in an economical way, as a decorative sign, event, various public relations points, providing information, giving directions, as a guide sign, inexpensive, various materials to choose from.
    
    • Roll Up is a cheap marketing medium that is easy to make, light weight, easy to move, easy to fold, requires little space to set up, can be used as booth media, exhibitions, suitable for use as storefront signs. Indoor printing is suitable for signs placed inside buildings where there is no sunlight and high humidity. For outdoor printing, the colors are of high quality and last longer. It can be placed in a spot where sunlight can reach it without fading.
  
  • X-Stand or X Banner is a public relations sign with an X-shaped steel frame stand. It is easy to carry and lightweight. It is a popular sign used in exhibition booths and advertisements in shopping malls, such as trade shows, booth exhibitions, events, and seminars.
  
  • J-Flag, Japanese flag, storefront sign, vinyl sign, Japanese flag is beautiful, outstanding, eye-catching, with beautiful, sharp colors. This type of advertising sign is popularly used as a product advertising sign, storefront sign, coffee shop sign, salad shop sign, drug store sign, store sign. It takes up little installation space, saves space for setting up the sign. J-flag is light weight, can be used both inside and outside, easy to remove and use.
  

  4. Printed media supporting sales (Sale kit)

  • Catalogue Catalogue is a necessary and high-quality promotional media. It can be made into a brochure or bound. Catalogue will consist of pictures, product details, and product prices. In addition to catalogs being product details, material samples can also be made into catalogs.
  • Product Samples Material samples may be produced in book form, similar to a catalog, or in individual pieces, depending on the product style and size. Product samples help customers better understand the product and are an aid to their purchasing decision.
  • Name card is a good way to introduce a person or company. It helps identify the person, builds credibility and provides information about the company or organization, tells contact information and location. It is usually made of 250-350 gsm art paper and can be made on one or two sides.
  

  5. Printed media, packaging (Packaging & Label)

  • Product labels Sticker labels Glossy white product labels Matte white paper stickers Waterproof stickers Silver and gold stickers Product labels help inform product details Brand logos help increase product recognition.
  • Packaging Box Product packaging boxes must be designed to suit the product model. Beautiful packaging boxes help consumers make purchasing decisions. They help catch the eye and make the product stand out.

  At present, even though online media is an important channel that plays a role in generating good income, creating impact or interest in print media advertising is still necessary in many dimensions that Online Marketing cannot replace its value. We may consider our readiness or necessity again that which program is suitable for our products or services. Our customers have the opportunity to view our advertising media from which channels? It can create awareness or interest according to the budget available. We allocate appropriately together. Good products are more than half the battle, but if they are promoted prominently, they will definitely have more opportunities than competitors.