What are POSM point of sale promotional materials?

Promotion or advertising of products Create brand recognition and media at the point of sale (called various transliterations such as POSM media or Point of Sales Materials , POS Display media or Point of Sales Display, POP Display media or Point of Purchase Display) printed from signage shops as well. Even when the exhibition is only a short time, but the use of the booth equipment is well integrated. Presentations can stand out with these signage materials. At present, marketing is often used in promotional materials in the form of

Online marketing media that can promote or advertise products in a wide area. spread to a large number of consumers And has been very popular such as TV advertisements, Youtube ads, Facebook ads, etc. But online marketing materials are often limited in terms of price, which is quite expensive and time-limited. Most of them can be advertised for only 15 -30 seconds. The higher the prime time, the more expensive it is. For example, a post-news drama ad. Or the insertion of advertisements while watching clips or shows are often annoying. May cause consumers to have a negative attitude towards that product or service

Therefore, it cannot be denied that Offline marketing material is still another option that is quite effective and relevant as well. Which we can add images to attract attention and include information about the product for consumers to understand in detail. Can advertise at any time And the starting price is much cheaper than online advertising. We can often see offline marketing all around us. and can be seen on a daily basis But sometimes we may not be aware and have a memory or Remind to think of that brand when wanting to buy.

As simple as when we go for a walk in a shopping mall, an Expo, a booth, an event, a store is trying to promote a promotion to attract us as well. Vinyl Banner, Poster (Poster), Standee, Roll up, X-Stand, Japanese Flag (J-Flag), Glass Sticker (Window) Sticker), tasting booth, elevator stickers or along escalators, backdrops, etc.

marketing promotion material Starting from small pieces, they are usually easily seen. It can't be a coupon (Coupon), name card, flyer (brochure, Leaflet), loyalty card, etc.

POSM or Point of Purchase that can be found more often is Promotional media that advertise products at the point of sale are often made for going to booths or organizing events, when viewed from the surface, they look like decorative signs. Instead, it will include product information and images that attract consumers, such as roll up signs, standys, X-Stands, backdrops, tasting tables, Japanese flags. (J-flag)

For those who want to market using full booth equipment. Can be ordered as a set It will be cheaper than ordering separate pieces. Booth or event equipment has a variety of materials. Most are lightweight for easy transport. Can be folded and assembled for use such as cloth backdrop, cloth booth, booth table, kangaroo project, shelf for products, hanging sign, hanging sign.

In addition to the above Offline Marketing Materials can also add a gimmick to the advertisement where viewers or consumers hardly feel that they are watching an ad Or are being sold products/services by marketing media, this is called Ambient Ads , which creates ideas for advertising media to blend in with the surrounding atmosphere. May use methods to adapt the surroundings to the media. Or to be able to take advantage of the media. Ambient Ads are often made into large media. and often get the attention of consumers Because there is a novelty, not monotonous.

Another type of media that is often seen and popular. Can advertise at any time Consumers can see a lot The best value for money is Car Wrap advertising, the starting price is not very high. It depends on the grade of the sticker. The amount of time you want to use the ad and how much and less of the addiction Most of the people who will use this type of advertising are corporate or corporate customers. (For more car ads click here)

Reasons why businesses need to use point-of-sale marketing materials and prints from sign making shop That is in order to help businesses reach the right customer groups and can create tangible communication. This type of media has been around for a very long time in the path of marketing and PR. Although at present there are Many businesses turned to use digital media more, but the printing of billboards It still plays a role and is important to the high competition in the market as before. Because it has a variety of forms, can be produced quickly, and is easy to move. The impact is worth the price as well. Help to end the sale of the job.

Especially in the case of sales promotion at events or booths outside the place to promote and publicize. Promotional media type POS Display or booth equipment It is a medium that will help stimulate interest in the product to customers that result in purchasing decisions rather than setting up a booth to sell products without promotional materials at these points of sale to help promote the product If placed together with, for example , a vinyl sign, a person-sized stand, a roll-up, an X-Stand roll-up, large enough to make the graphic design work with the accompanying information stand out. It will make your products and business look more attractive and eye-catching. Ready to compress promotions in the billboards as well, making customers feel satisfied and speeding up the decision to buy products or services for sure. But don't forget to check that the file is clear Resolution only for printing.

 

Interested in making media, decorations, events , ordering various types of booth equipment such as Tent Cards, Standee , Roll up, X-Stand, J-Flag , Backdrop, Coupon, Wobbler, Future Board Sign, Speech Sign, Troop Sign, Cheer Sign, Sweepstakes Box, etc. Beautiful colors, fast work, let's speed up to sell and make a profit. Smooth printing with 6 color ink system CcMmYK that provides a wider range of colors Suitable for food photos, skin tones, landscape shots, colorful product shots.

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