Offline Marketing is still necessary.
No matter how many eras, offline marketing media (Offline Marketing), it is still necessary to admit that in the past ten years. The boom in online marketing media has caused many companies to hesitate between traditional print marketing and online marketing materials that make things more convenient. Is print marketing still necessary in this day and age?
The answer is that although online media makes it more convenient, But not that you can use online media for everything. Compared to online media, information communication written in letters on paper, stickers, vinyl , and company signs is more accessible to everyone. And people are able to remember more if it is tangible information.
Since the past, since the way of writing symbols and letters was used as a substitute for words 4,000 years ago for the benefit of spreading knowledge between people. Print media has evolved over time and has been used in many marketing fields in a wide variety of businesses. Whether it is to make pamphlets, flyers, brochures, newspapers and many more, in addition to these publications that will have content that is up to date. There is also a beautiful design that stands out and is eye-catching. Through the use of letters, images, colors, booklets, with companies that accept marketing publications, design graphic design , including making car stickers, glass stickers, wall stickers, vacuum stickers , Japanese flags , Japanese signage , booth equipment , roll up, standee, backdrop, future board sign, install signage , produce signage , POSM, and POP Display as well.
In addition, print media marketing has many advantages, whether it is
- able to reach the target audience that we want to be aware of directly It is a cost-effective use of media as it will not cause wasted media usage.
- Able to set target groups according to the age, gender, education, occupation that we want to receive information.
- results can be clearly measured. and the cost is not high
Print media marketing is therefore still a necessity despite the increasing popularity of online media. And if anyone is looking for a service that will help you in making print media to drive business. Advertising design and production services, Octopus Media Solutions is able to provide you with a full range of services. We provide services from the beginning. until the installation process We have a team of technicians who are waiting for service until the job is completed, providing design and production services for all kinds of advertising media. which we understand customer problems We understand the market and focusing on creating a selling point that is sure will not disappoint you.
However, it cannot be denied that Online Marketing is becoming more and more influential every day and disrupting the advertising industry greatly. Therefore, all marketing people should have to balance the use of both offline marketing and online marketing tools to balance with their own target audience. New channels in various social platforms are starting to encourage buying action more than before.
Building a Good Impulse and Impact Marketers need to create a good journey with their customers to build relationships with their decision-making. Either channel may not be enough, so Pure Online Ads (Website/Social/E-commerce) must be present alongside Digital Ads ( Digital Signage / Out of Home Digital Media) and Traditional Ads (Printing Banner). eclectic By choosing to filter only the texture ( Essense ) of what you want to present to attract customers into each advertising channel. and let it be a Domino Effect on the customer's decision. Will get good results in the most cost-effective budget.