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Booth strategy
Unthika RoekwibunsiIn today's highly competitive business world, participating in trade shows is another important way to introduce your brand and products through design and decoration.
Generally, the formats of booths at trade shows can be divided into 3 levels :
Standard Booth - Reach out to your target audience
It is a standard size booth with basic equipment as specified by the organizer. It is suitable for brands that are just starting to set up booths or have a limited budget.
- Tables and chairs for booth staff
- Booth nameplate and brand logo sign
- Business cards and product catalogues
- Product samples or sample product images
- Stationery such as pens, notebooks, clipboards
- Gift bags and business card boxes for customers
Medium Booth (Deluxe Booth) - Focus on product presentation and display.
There are better looking accessories and decorations, focusing on functionality to display products and create higher levels of awareness.
- It has all the equipment as in the starting booth.
- Additional shelves or display cases
- Television or monitor for presenting brand and product information
- Tables and chairs for customers to sit on or rest their feet on.
- Carpets for a beautiful and professional look
- Additional lighting systems to highlight products, such as spotlights
- Curtains or partitions to increase usable space and privacy
Premium Booth - Level for creating experiences
It has a distinctive and luxurious design, fully equipped with modern facilities and technology to create an impressive experience for customers.
- It has all the equipment as in the medium-sized booth, but it is more luxurious and special.
- Larger booths provide more space to display products and welcome customers.
- Design a unique and beautiful booth, emphasizing decoration in a distinctive style.
- Use premium materials for decoration such as wood, metal, mirror, marble.
- Advanced presentation equipment such as touch screens, sound systems, projectors
- Food and beverage service for closing sales at the booth
- There are staff demonstrating products.
Another essential tool is booth decoration signs and graphics, which help communicate and attract attention. You should choose high-quality printing materials, such as vinyl, fabric, or special paper that provide sharp colors, are durable, lightweight, and easy to install. In addition to inkjet printing, premium booths can add dimensions by cutting acrylic or PVC letters, as well as special techniques such as UV printing to create more interesting gimmicks.
The production process of the exhibition booth will consist of the following steps:
- 3D structural design and drafting, including all materials and equipment specifications
- Cutting parts with a sticker cutter, laser or CNC Router.
- Printing graphics onto materials using various techniques such as inkjet, solvent ink or UV.
- Assembling the main structure, walls, shelves and equipment together
- Electrical wiring and lighting installation
- Installation of graphic signs, decorative stickers, and furniture arrangement
Key benefits of booth setup
- Create brand awareness and recognition to make the product well-known.
- Provide opportunities to meet new customers to increase customer base.
- There is an area for displaying and demonstrating the functionality of the product.
- Listen to customer feedback to improve products.
- Generate sales by negotiating and closing sales at the event.
- Promote and stimulate trends through special activities at the booth.
- Build brand awareness and reach new target groups
- Showcase your product potential and receive feedback from customers.
- Promote sales and stimulate interest
Exhibiting at a trade fair is a highly effective marketing tool to create awareness, stimulate interest, and drive purchase decisions. With good planning, the booth setup will be more successful and worthwhile to invest in. It is a foundation and can help your business grow rapidly.