Product advertising

Advertising is an important tool that will help you reach your target customers, create brand awareness and ultimately boost sales. In particular, strategic planning for both online and offline advertising media that suits your target group and budget will help you achieve your business goals most effectively.

Offline advertising media that remains important

1. Billboard

Storefront or office sign - Having a store name sign, logo or slogan in front of your business will help customers easily remember your brand.

Large Vinyl Signs - Vinyl signs at important roadside locations, community areas or shopping areas can help increase the reach of a large group of people.

2. Flyers and printed media

Distributing flyers - Distributing flyers at homes or in public places such as markets and shopping malls can help spread the message to a wider audience in the area.

Other printed media - business cards, brochures, leaflets or product catalogs that will provide customers with detailed information about our products or services.

3. Booth setup and event participation

• Expo trade fairs based on business expertise
• Festivals - Where people tend to be out walking and shopping more than usual, having a booth gives us the opportunity to meet customers in person.

4. Gifts

• It is the process of printing the brand name and logo on everyday items.
• Popular premium items at affordable prices, such as pens, caps, glasses, etc.

5. Public relations tour

• For small businesses - Owners can organize a team or go out on their own and do promotional work from place to place.
• In addition to distributing flyers, it may also be an opportunity to close a sale if customers are interested. This is considered a form of marketing that uses people and does not require any expenses.

The hottest online advertising

1. SEO

• Optimize your website to rank higher in Google search results.
• It takes a fair amount of time . When your website is ranked high, more people will come to use your service.

2. Invest in G o o g l e Ads and Facebook & IG Ads

Advertising on Google Ads, Facebook and Instagram allows us to reach our target audience with precision based on their behavior and interests.

3. Influencer Marketing - is a very popular strategy nowadays.

• Rely on social media influencers to review products and promote your brand to make your products more widely known.
• Compensation will vary depending on the number of followers, starting from thousands of baht for Micro-Influencers to hundreds of thousands of baht for Mega-Influencers.

Content Marketing

A marketing strategy focused on content creation and distribution

Creating useful content -  Whether it's an article, blog, video or infographic, it's meant to educate and guide your target audience.

The cost of producing social media content - depends on the type of work, starting from a few hundred baht for a short article to tens of thousands for a professionally produced video.

Good advertising planning takes into account target groups, budgets and marketing objectives. Then, choose the right offline and online media to reach a wide range of customers or specific ones, and monitor and adjust strategies according to consumer behavior, which has no fixed formula. However, it requires a deep understanding of the target group, experimenting with new methods, creating content and aiming to create a good experience for customers.