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Advantages of billboards

Unthika Roekwibunsi

Using signage as a tool in marketing products and services not only helps create a sense and atmosphere that fits the brand, but also has many other benefits.

Advantages of billboards

  • Create a feeling and atmosphere: Signage helps create an atmosphere and feeling that goes with a particular brand or product.
  • Increases Credibility: Having a quality signage increases the credibility of your product or service.
  • Boost Sales: A good billboard can help boost sales, especially in highly competitive locations.
  • Create memories: Customers tend to remember and identify products or brands from the advertisements they see.
  • Increased Confidence: Having a signage that communicates the quality of your product or service increases customer confidence.

    To ensure the proper use of advertising signs, the following principles should be considered and adhered to:

    • Clarity : The billboard should have a clear and easy-to-understand message.
    • Eye-catching design : Using interesting colors and designs helps to attract customers' attention.
    • Short text : Use short and concise text that is easy for customers to understand.
    • Choose the right materials : Choose materials that are durable and suitable for the environment. For example, outdoor billboards should be resistant to sunlight and rain.
    • Proper Installation : The billboard should be installed in a place where it can be easily seen and not obscured by other objects.
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