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Decorative elements for commercial buildings to look beautiful
Unthika RoekwibunsiThe elements of a shop sign are like the face of the shop that attract customers to use the service. A good shop sign must not only be beautiful and outstanding, but must also communicate the brand identity, be easy to read, and have complete information to make customers interested and decide to use the service.
Has a distinctive logo and store name
The logo and store name are the main elements on the sign that are usually placed in the most prominent position because they are the heart that communicates the brand identity.
- A good logo and shop name on a sign should be large - easily noticeable, have bold but not too flashy colors, and be sharp even when viewed from a distance.
- The font of the shop name should be easy to read - not too flashy or stilted - so that customers can quickly remember the shop name.
Use images or graphics that convey the product or service.
Using images or graphics on your store sign will attract more attention than a sign with only text because the images help communicate the overall picture of the products or services in the store more clearly.
There is an interesting advertising message.
In addition to images, advertising text on the sign can also help increase the appeal of the sign, whether it is a slogan, a message indicating a Unique Selling Point such as "Soft, fragrant fabric, comfortable to wear", "100% freshly roasted ground coffee imported from Italy" or promotional messages, various discounts.
- The text should not be too long or complicated - it should be concise, to the point, easy to understand, and use a comfortable font.
- The text should not be too much - and should contain accurate and truthful information, without exaggeration or misleading consumers.
Use the brand's signature colors
Color is an important element that helps create a brand identity. In general, brands should choose to use around 2-3 main colors to make it easy to remember and not look too cluttered.
The colors used on the store sign should be the same as the main color scheme of the entire brand, whether it is the logo, website, uniforms or other printed documents, so that customers can remember it well and feel the unity of the brand clearly.
- The colors used on the sign should be easy to read - there should be a contrast between the background and the letters, not be eye-catching when looking, and should be in the same direction, not conflicting to the point that customers feel confused.
Have clear contact details
Indicating contact channels on the store sign, whether it be a phone number, email, website or social media, will help facilitate customers to contact for more information, making customers feel more confident and confident in the store's service.
- Contact information listed on the sign must be accurate and up-to-date - written in a clear, legible font. It should be placed in a prominent location, but not distracting from key elements like the logo or store name.
- If you specify social media channels, you should use standard icons for each channel that do not differ from the original so that customers can easily remember and understand.
Select quality materials suitable for outdoor use.
Most store signs are installed outside the building, which is exposed to various weather conditions, such as sun, rain, humidity, or even dust and smoke. Therefore, the materials used to make the signs must be of high quality, durable, suitable for outdoor use, and not easily eroded or peeled off.
- Popular materials for shop signs - Acrylic, Aluminum Composite, Stainless Steel, Iron and Vinyl.
- Choosing materials that are appropriate for your budget , store context, and the climate of the installation area will help your sign last longer and remain beautiful over time.
The elements of a good store sign, in addition to beauty, must also take into account utility, durability, and consistency with the brand identity. If the store sign has all the elements mentioned above, it will help increase the opportunity to reach the customer group and create good memories for the store in the long run.