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Signage size that is clearly visible at all distances
Unthika RoekwibunsiThe table shows the recommended viewing distance of the sign according to the sign size, which will help you to determine the appropriate size for your actual installation. From the table, you can see that:
A small sign, only 3 inches in size, should be viewed from a distance of no more than 30 feet, or about 7.6 meters.
Large 60-inch sign is clearly visible from up to 600 feet or 152.4 meters away.
Therefore, selecting the appropriate sign size for the viewing distance is very important for the sign's communication efficiency.
Determining the size of a sign to be clearly visible requires consideration of several factors, including:
- Viewing distance: Signs that are farther away must be larger than signs that are closer.
- Movement speed: Drivers see more slowly than pedestrians.
- Viewer orientation and perspective: Signs should face areas with heavy traffic.
- Environment, such as lighting, background color, or other obscuring factors.
- The more complex and detailed the text and graphics, the larger the sign needs to be.
Standard sizes of various types of advertising signs
- Billboards are large, approximately 20-60 square meters, and can be seen from far away on expressways.
- Storefront sign, size approximately 2-10 square meters, installed in front of the building.
- Sticker signs, size A4 to A2, for sticking on shop front glass or cars.
- Vinyl signs, size 1-5 meters, for hanging or installing in event areas.
- Luminous letter signs, approximately 15-80 cm high, depending on usage requirements.
Production techniques to make signs clearly visible
In addition to choosing the right size, the manufacturing process also affects the clarity of the sign, which can be enhanced with various techniques.
- Select a color that contrasts with the background, such as yellow on black or white on blue.
- Adding LED lighting makes letters or graphics stand out at night.
- Select a font that is easy to read, has no heads or tails that connect too much, and is large enough.
- The spacing between letters should be just right, not too close or too far apart.
- Use of special techniques such as embossing, stenciling or coating to add dimension to the sign.
Benefits of clearly visible size signs
Having the right size and clearly visible signage can provide your business with a number of benefits, including:
- Attract better attention from target customers.
- Increase communication opportunities and deliver marketing messages effectively.
- Create brand or product recognition when people see the sign frequently.
- Enhance a good image. Large and clear signs show the credibility of the business.
- Worth the investment, can reach a wide target group even with a limited budget.
Choosing the right and clear sign size is important to help your billboard work effectively and attract more people's attention. With a design that takes into account the viewing distance, speed of travel and surrounding environment, along with the selection of materials with striking colors, lighting and various special techniques, it will help your sign stand out and catch the eye even more.