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Opening a Cafe for Beginners

Unthika Roekwibunsi

When talking about opening a cafe for beginners, one of the important things to pay attention to is the shop sign and food menu. Because in addition to helping to attract customers, it is also an effective way to communicate the identity and image of the shop. There are interesting points as follows.

Storefront Sign

The shop name sign is the first face and eye-catching point of the cafe. It should be designed to stand out, be easy to read, and clearly communicate the concept of the shop. You may use LED or neon signs to increase interest and be clearly visible even at night. The sign should be large enough, but not too obtrusive.

    Table Menu

    Table menus are another important thing that helps customers decide to order food and drinks more easily. Using Slim Lightboxes or thin light boxes to decorate the menu will help make it stand out, easy to read, and more interesting. It can be designed in a minimalist style, using beautiful and appetizing illustrations, and clearly stating the price and other details.

      Large menu board (Menu Board)

      In addition to table menus, cafes also often have large menu boards hanging at the food ordering counter, which can be clearly seen from afar, allowing customers to choose the food and drinks they want to order while they are standing in line. The menu board design may use clear acrylic signs with LED lights to make it stand out. Use beautiful fonts that match the style of the cafe. Add small icons or illustrations to help visualize the menu more clearly.

        Various message signs inside the store

        For various corners in the shop, such as a photo corner, a resting corner, or a restroom, having a clear sign will help customers feel more comfortable and impressed. It could be a clear acrylic sign, a metal letter sign, or a 3D sign to match the shop's decoration style and attract customers to check in and take pictures.

          Creative sign ideas

          In addition to the signs mentioned above, having one or two creative signs or cool photo spots in your shop will help increase the interest of your shop and attract customers to check in and post on social media effectively, which will also help promote your shop.

          Paying attention to shop signs and food menus is very important for opening a cafe. Because it will help your shop catch the eye, attract customers, communicate a clear image and create a better experience for customers. It should be given importance in terms of design, materials, lighting and positioning to get quality signs and menus that can be used with maximum efficiency.

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